BUILDING AND SUSTAINING EXECUTIVE REACH, CREDIBILITY AND INFLUENCE
A seasoned executive and vice president, was heading two consulting groups for a leading worldwide IT company enabling the Internet of Things (IoT). She recognized that increasing her internal and external visibility and thought-leadership would advance the organization’s mission.
She teamed with Creekside to develop and mobilize an effective personal brand and communications platform.
- Lack of internal visibility among key collaborative stakeholders
- No compelling messaging and no clear thought-leadership platform
- Focus on business metrics and customer needs left little time to address branding needs and execution
- Create focused, actionable messaging platform and executive communications plan
- Identify, develop and own compelling thought-leadership platform in the burgeoning cloud computing space
- Develop extensive but targeted internal and external visibility
- Prepared thought-leadership platform and messaging around innovative cloud business models
- Developed actionable and collaborative relationships with key internal and external stakeholders to ensure maximum consideration and visibility for vice president
- Prepared central, creative speaker presentation kit that could be easily customized
- Increased worldwide speaking engagements, executive briefing presentations and advisory board requests for our client by more than 100%
- Positioned our client as backup speaker for the company’s CTO, a high-profile executive with more than 1.6 million Twitter followers
- Garnered multiple awards for our client, including Top Women in Cloud and Most Powerful Women in Cable
- Created sustainable, scalable speaker placement process
Interested in finding out more about how we work and what we deliver?
• Check out another project: Creekside Helps Health Care Company Navigate Change
Ready to move your communications forward?
Schedule a preliminary consultation!