Client Challenge: Elevating Tech Executive Visibility


A seasoned executive and vice president, was heading two consulting groups for a leading worldwide IT company enabling the Internet of Things (IoT). She recognized that increasing her internal and external visibility and thought-leadership would advance the organization’s mission.

She teamed with Creekside to develop and mobilize an effective personal brand and communications platform.

Key Issues:

  • Lack of internal visibility among key collaborative stakeholders
  • No compelling messaging and no clear thought-leadership platform
  • Focus on business metrics and customer needs left little time to address branding needs and execution

Top Priorities:

  • Create focused, actionable messaging platform and executive communications plan
  • Identify, develop and own compelling thought-leadership platform in the burgeoning cloud computing space
  • Develop extensive but targeted internal and external visibility


  • Prepared thought-leadership platform and messaging around innovative cloud business models
  • Developed actionable and collaborative relationships with key internal and external stakeholders to ensure maximum consideration and visibility for vice president
  • Prepared central, creative speaker presentation kit that could be easily customized


  • Increased worldwide speaking engagements, executive briefing presentations and advisory board requests for our client by more than 100%
  • Positioned our client as backup speaker for the company’s CTO, a high-profile executive with more than 1.6 million Twitter followers
  • Garnered multiple awards for our client, including Top Women in Cloud and Most Powerful Women in Cable
  • Created sustainable, scalable speaker placement process



Interested in finding out more about how we work and what we deliver?

 Check out another project: Creekside Helps Health Care Company Navigate Change

Find out about our capabilities — our professional knowledge and expertise
Learn about how we work with clients
 See why others come to Creekside
 Meet our founder, Joann Johnston

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